Stavebniny DEK (building supplies) was looking for a way to show all builders how to follow the procedures in every phase of construction using its products. Nevertheless, following the right procedures and processes in more complex projects can be complicated. This is why, after the first consultations, we proposed more comprehensive 3D animations, which would present the entire process clearly and comprehensibly, instead of the original static visualizations. This improves customer awareness, the promotion of specific products and brand perception.
The resulting animations can be used by construction companies, tradesmen or those building on their own. They simply scan the QR code of the selected products in the catalogue to see the animation for the specific process and building phase. In total, we created 130 videos of construction, assemblies and systems for DEK. The animations are a welcome helper not only when planning, but also during the building process itself.
