The most effective and easily comprehensible way of presenting complex information is to use 3D animation. But it’s not that easy: it would be necessary to obtain all the required data from the customer to find out where plaque forms the most. It was important to first convert the shape of the gums into a 3D model with perfect accuracy and indicate the areas where gingivitis is most frequent. The aim was for Curaprox customers to understand what is going on when they use an interdental brush and realize its actual benefits. The transparent 3D model of the teeth easily depicted how an interdental brush helps clean the spaces between the teeth, thus contributing significantly to their health.