Curaprox | Movisio
Modern education of dental hygiene to change client’s brand perception.
Curaprox
2015

Modern education of dental hygiene to change client’s brand perception.

Client’s requirements.

How to support customer awareness while being seen and creating a positive impression of a modern and strong brand? One way was to demonstrate how things really are - a regular toothbrush is able to clean only one third of the tooth, which is why underestimating interdental hygiene is often a reason for gingivitis or cavities. Correct dental hygiene is essential for healthy teeth.

Curaprox - Modern education of dental hygiene to change client’s brand perception.

Our solution

Our solution

The most effective and easily comprehensible way of presenting complex information is to use 3D animation. But it’s not that easy: it would be necessary to obtain all the required data from the customer to find out where plaque forms the most. It was important to first convert the shape of the gums into a 3D model with perfect accuracy and indicate the areas where gingivitis is most frequent. The aim was for Curaprox customers to understand what is going on when they use an interdental brush and realize its actual benefits. The transparent 3D model of the teeth easily depicted how an interdental brush helps clean the spaces between the teeth, thus contributing significantly to their health.

Our final result.

Curaprox - Our final result.

Our final result.

The client’s satisfaction with the outcome of our work is reflected by the fact that you can currently see our animation at Curaprox shops, and it has been translated into 16 languages - we teach people to clean their teeth properly even in Japan or Thailand.

Curaprox - Our final result.
Hard data
16
language versions
5mil.+
viewing in stores daily
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