The most effective and easy to understand way to convey complex information is through the use of 3D animation. But it's not that simple: we needed to get all the necessary data from the client and find out where the most plaque is deposited. It was important to translate the shape of the gingiva into a 3D model with absolute precision and to show the places where gingivitis forms most often. The aim was to make Curaprox customers understand what happens when they use an interdental toothbrush and realise its real benefits. A transparent 3D model of the teeth easily illustrated how the interdental toothbrush helps to clean the interdental spaces and thus makes a major contribution to their health.