Curaprox | Movisio
Modern education of dental hygiene to change client’s brand perception.

Client’s requirements.

How to support customer awareness while being seen and creating a positive impression of a modern and strong brand? One way was to demonstrate how things really are - a regular toothbrush is able to clean only one third of the tooth, which is why underestimating interdental hygiene is often a reason for gingivitis or cavities. Correct dental hygiene is essential for healthy teeth.

Curaprox - Modern education of dental hygiene to change client’s brand perception.

Our solution

Our solution

The most effective and easy to understand way to convey complex information is through the use of 3D animation. But it's not that simple: we needed to get all the necessary data from the client and find out where the most plaque is deposited. It was important to translate the shape of the gingiva into a 3D model with absolute precision and to show the places where gingivitis forms most often. The aim was to make Curaprox customers understand what happens when they use an interdental toothbrush and realise its real benefits. A transparent 3D model of the teeth easily illustrated how the interdental toothbrush helps to clean the interdental spaces and thus makes a major contribution to their health.

Our final result.

Curaprox - Our final result.

Our final result.

The client's satisfaction with the result of our work is reflected in the fact that our animation can still be seen in Curaprox stores today and has been translated into 16 languages - we teach how to brush your teeth properly in Japan and Thailand, for example.

Curaprox - Our final result.
Hard data
16
language mutations
5mil.+
views in stores daily
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