A bullseye for the popular rimfire rifle

Client’s requirements.

Česká zbrojovka’s products are exported to more than 90 countries around the world. When planning the presentation for the popular CZ 455 series rimfire rifle, we had to come up with a solution that would enable the comparison of numerous versions in one place without having to create dozens of sub-pages with all the combinations. One of the requirements was usability across all devices, with an emphasis on the mobile version.

Our solution

From the outset, we knew the ideal option for comparing many combinations would be a 3D configurator. It was necessary to design a method that would enable the personalized configuration of a rifle online, both on a mobile phone or PC. User-friendliness with simple commands for various devices was a tricky nut to crack. The use of virtual goggles would allow the further expansion of the configurator.

Final result

In the resulting configurator, customers can choose from 14 types of stocks, 9 barrels and sights, 2 types of trigger guards and 7 types of magazines. All these can be arbitrarily and conveniently combined. The user can put together their favorite weapon with the details of their choice. In addition to the individual components, which can be combined, the user also chooses the individual materials and colors. The online application thus replaced dozens of pages with variations of the same rifle. The user can then view the weapon in 3D from all angles. With virtual goggles, they can perceive the materials and colors even more intensively.

An intense experience and focus on detail sells - a product designed based on the customer’s preferences is a real online experience.

Hard data

types of stocks

76%

the average length of a visit to the small arms category increased by so much

ČESKÁ ZBROJOVKA

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